Friday, June 23, 2017

Match media cost models with your budget

Cost Models:
CPM: Cost per thousand impressions-> want to raise brand awareness
vCPM: Viewable Cost Per Thousand Impressions-> want to raise brand awareness but only pay for impressions measured as viewable
CPC: Cost Per Click-> Drive traffic to my site
CPV: Cost Per View-> want to increase video views
CPA: Cost Per Acquisition-> want to increase sales

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