Friday, June 23, 2017

Mange manual bidding

When to use manual bidding:
1.Small budget
2. Wants more budget control
3. Reworking an underperforming campaign
 How to choose your manual bidding strategy?
1. CPC: Ad clicks and conversions
2.CPV: Ad views
3. vCPM: Ad reach
4.CPE: Ad engagement

Best Practice:
1.Use conversion tracking or Google Analytics
2.Decide bid amount with data: Keywords Planner
3. Based on your goal
4. Optimize your bids: Review your account data to identify your most profitable keywords, devices, and locations and set bid adjustments to boost to these bids.

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