Saturday, June 24, 2017

Manage automate bidding

When to use automate bidding
1. Conversion tracking or Google Analytics is enabled
2.Advertiser is Adwords certified
3.Campaign has sufficient click and conversion data for algorithm to operate
4. Managing  campaign at scale
5. Have had 50-100 conversions over 30 days in a single campaign
6. Optimizing an existing campaign
Choose your automated bidding strategy
1.Ad clicks: Maximize clicks automatically sets your bids to help get as many clicks as possible within your budget. It can increase site visits and increase clicks on low-traffic terms. 
2. Ad visibility:
Target search page location: automatically sets your bids to help increase the chances that your ads appear at the top of the page or on the first page of search results.
Target outranking share: automatically sets your bid to outrank other domains in search results pages.
3. Ad conversions
Target cost per acquisition(CPA): automatically sets bids to help get as many conversions as possible at the target CPA you set. (Some conversions may cost more or less than your target).
Enhanced cost per click: automatically adjusts your manual bids to try to maximize conversions. This strategy helps increase conversions while letting you stay in control of your keyword bids. 
4. Ad revenue
Target return on ad spend (ROAS) bids more where AdWords estimates ads are more likely to lead to a sale, aiming to get as much ROAS as possible. 

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