Saturday, June 24, 2017

Enhance your ad with extensions

Give customers more reason to click your ad by including extra information about your business -- by adding an ad extension. This course will show you how ad extensions make your ad more eye catching and encourage higher clickthrough rates. 

Sitelinks: Give customers quick access to multiple pages of your website.
Call extensions: Let people click a button to call you. 
Seller ratings: Showcase customers’ reviews and ratings of their experience with your business.
App extensions: Display a link below your ad text that sends people to the app store or starts downloading your app.
Location extensions: Share location details -- a map, a phone number, or even the distance to your business — so people can find you when they’re searching near you on relevant terms.

How to create ad extensions

Automated extensions
AdWords automatically creates and displays automated extensions such as seller ratings, consumer ratings, and previous visits when it predicts that they’ll improve your ad’s performance. No setup needed!
Manual extensions
You’ll need to manually create certain extensions such as apps, call, and location. You just fill out the information you’d like to include depending on the extension you choose. For example, if you’re creating a call extension, you add the phone number.

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