Friday, June 23, 2017

Determine a good bidding strategy

Considerations:
Overall budget
Campaign goals
The value of a sale or conversion

Process:Good bidding-> place in auction-> being show

Two Ways:
Manual bidding
Automated bidding

Goals decide your bidding strategy
1.Build awareness: vCPM or CPV, focusing on impressions.
2. Drive web visits: Focusing on clicks. CPC
3. Drive online sales: Focusing on conversions. CPA

3 tools to determine your CPC bids:
Bid simulator
Keyword Planner
First-Page bid estimates

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