Saturday, June 24, 2017

Choose where customers see your ads

Google Network


1. On the Search Network, your ads may appear on:
(1) Google Search, Google Shopping, Google Maps, and Google Play.
(2) Search sites that partner with Google.
2.On the Display Network, your ads may appear on:
(1) Google sites like YouTube, Blogger, and Gmail.
(2) Partnering websites across the Internet.

Ad formats

Text ads

The most common kind of Search ad includes a descriptive headline, website URL, and descriptive text like a call-to-action.

Where they can show:

Search Network

Display Network

Search partners

Ads with extensions

Ad extensions provide additional information to your text ad, such as your business’s address or phone number.

Where they can show:
Search Network
Display Network (depending on the extension)

Shopping ads

In addition to an image, shopping ads contain product and pricing information, so users get a strong sense of the product you're selling before they click your ad. They’re ideal if you’re managing a large inventory of products.

Where they can show:
Search Network

Image ads

Image ads capture people's attention as they browse websites in the Google Display Network.

Where they can show:
Search Network*
Display Network

*Image ads show on search partner networks, but not the Google Search Network.


Video ads

Video ads are just what they sound like — a standalone video ad or a video ad that runs inside another streaming video.

Where they can show:
Search Network*
Display Network

*Video ads show on search partner networks, but not the Google Search Network.

App promotion ads

App promotion ads send your customers to an app store to download your app, or include a deep link directly into your app.

Where they can show:

Search Network
Display Network

Call-only ads

Call-only ads allow your customers to call your business directly by clicking on your ad. They’re useful for driving phone calls to your business from devices that can make calls.

Where they can show:
Search Network

Rich media ads

Rich media ads are engaging ad formats that often include animation or other types of motion.

Where they can show:
Display Network


Responsive ads

The Display Network offers ads that adjust to match the pages and apps that show them. Viewers are more likely to see these ads because they blend in with the content the viewers came for. Responsive ads can go a long way to help build awareness, influence consideration, and drive action.

Where they can show:

Display Network

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